About
Hey, we're IndieCtrl.Your friendly neighbourhood publishing crew.
A small team building one place where indie developers can actually grow their games. Here's the story behind it.
The team
Ivan
Founder
Built this so no studio has to figure it out alone.
Becky
Chief advisor
Wouldn't be here without her advice and guidance.
George
Engineering mastermind
A coding magician.
I've spent years publishing video games, from indie projects to AAA titles. And I have so much respect for the developers out there, working hard, making games out of nothing. Same goes for the marketers fighting to push those games out into the world. None of it is easy.
Over those years I kept noticing more and more studios that couldn't land a deal with a publisher, left struggling to get their game in front of anyone. And then there are the small teams who could do it all themselves, if only they had the right tools.
I wanted to help those people. To give them some hope, and the kind of resources the big publishers have always had but small studios never got access to.
So here I am, talking about IndieCtrl. As the name suggests, or at least I hope it does, I want to bring the control of indie publishing back into your hands. Data analytics, coverage tracking, creator discovery, festivals, all in one place, all connected, all the things that actually matter. One tool, instead of five different subscriptions that each do one little piece. Something that genuinely helps you get your game in front of as many players as possible, and gives you a clear picture of what's actually working, so you know exactly where to put your effort. And it's the same tool we use every day at our own small publishing studio - the one we lean on to grow the handful of games we take on ourselves.
That's the mission. I want IndieCtrl to be the one place you'd call your Mission Control (yes, I'm a big fan of Project Hail Mary and StarTalk), where indie developers can really succeed at publishing their games. And we welcome everyone, small teams or large studios, anyone who needs better resources to grow their games. We're a small group, and we want to keep building this platform together with the community, letting your feedback shape where it goes next.
Anyway, that's the why behind all of this. I'm really glad you're here, and I can't wait to see what you build.
Ivan
Founder, IndieCtrl
One tool, not five subscriptions
Everything you need to grow a game, in one place.
Steam analytics
Sales, wishlists, traffic and take-home earnings across your whole catalogue, in one place.
Coverage tracking
Every YouTube video and Twitch stream about your games, found for you and tied back to your sales.
Creator discovery
The creators already covering games like yours, with real reach and contact details for your next launch.
Festival planning
Deadlines, applications and event performance, so you apply to the showcases that actually move your numbers.
We're just getting started
I want to build this with you.
IndieCtrl isn't finished, and honestly it never really will be. I want to grow it with the community, hear what you're struggling with, and figure out together what to build next. Every studio that joins helps shape where this goes. So if there's something you wish it did, tell me. I'm listening.
support@indiectrl.comBuilt for indie developers
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Explore the whole product with demo data, then connect your own games whenever you're ready.
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